Set within the coronary heart of one of the crucial romantic cities in Europe, the W Florence — featured on our record of essentially the most thrilling lodge openings for 2025 — formally opened its doorways on Tuesday.
The historic property, previously the Grand Hotel Majestic, now homes 119 visitor rooms, together with 16 suites and a penthouse, based on Marriott. The extremely anticipated addition to Florence, Italy’s lodge scene sits on Piazza dell’Unita Italiana, only a brief stroll from lots of the metropolis’s most well-known landmarks, together with its Duomo, the Uffizi Galleries and the Ponte Vecchio.
The property is the second W Hotel in Italy, becoming a member of the W Rome. The model plans to open a 3rd property, the W Sardinia — Poltu Quatu, later this summer season.
Related: The 25 greatest inns in Rome to ebook in your Italian vacation
“The opening of W Florence marks another significant milestone in W Hotels journey, deepening our presence in Italy and strengthening our footprint across the region,” George Fleck, the senior vice chairman and world model chief for W Hotels, mentioned in a press release. “As we continue to evolve globally, this latest addition to our brand embodies our commitment to delivering bold, immersive experiences that redefine luxury lifestyle hospitality. W Hotels has always been a brand rooted in creativity and culture, and W Florence perfectly captures the spirit of this dynamic, fashion-forward city.”
Housed in a historic constructing initially designed by native architect Lando Bartoli in 1968, the W Florence includes a partially coated courtyard that after functioned because the mezzanine of a former financial institution. The distinctive house now welcomes company with retro-inspired seating, daring checkered flooring and luxurious greenery, and serves as a central space the place company can entry a number of of the lodge’s eating venues, together with the lounge (which is full with an aperitivo desk).
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Additionally, company will be capable of feast on modern Italian bites at Tratto, the second outpost of the Michelin-starred Trattoria contemporanea collective, in addition to get pleasure from cocktails with a view at Zefiro Rooftop (which is slated to open later this summer season). The property can even welcome an Asian restaurant from chef Akira Back in late summer season that focuses on mixing “traditional Korean flavours with global influences.”
The lodge’s historical past shines by way of in every of its rooms because of Nineteen Sixties- and ’70s-inspired design parts like marble and brass accents, whereas town itself is celebrated all through the property with a daring colour palette of Medici purple and royal blues. The lodge’s piece de resistance is the Penthouse suite, which wows with a greater than 1,500-square-foot non-public terrace and a moody aesthetic for the right metropolis escape.
Nightly charges for the W Florence begin at 431 euros (about $507) or 70,000 Marriott Bonvoy factors, based on a search on the lodge’s web site.
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