Frontier Airlines will add three new flights to and from San Diego International Airport (SAN) this summer time, bolstering its presence in Southern California.
Starting June 12, the finances service will fly between SAN and Chicago’s O’Hare International Airport (ORD) day by day. The subsequent day, Frontier will start working 4 flights every week between SAN and Austin-Bergstrom International Airport (AUS), in addition to three flights per week from SAN to Salt Lake City International Airport (SLC).
The new flights convey Frontier’s complete variety of routes from San Diego as much as eight. The airline at present operates service from SAN to Denver International Airport (DEN), Dallas Fort Worth International Airport (DFW), Las Vegas’ Harry Reid International Airport (LAS), Phoenix Sky Harbor International Airport (PHX) and San Francisco International Airport (SFO).
Airline battle: Frontier tries to poach Southwest flyers with free-bag deal
(*3*) Josh Flyr, Frontier’s community lead, mentioned in a press release.
While Frontier clearly believes there’s loads of demand between the town pairs, it isn’t alone; the service will face steep competitors on every of the routes.
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For occasion, there are already 220 flights in every route between SAN and SLC for June, in response to information from Cirium; the flights are operated by Alaska Airlines, Spirit Airlines, Southwest Airlines and, most prolifically on the route, Delta Air Lines, which accounts for 146 of these flights. Meanwhile, there are about 270 flights in every route between SAN and ORD, flown by American Airlines and United Airlines.
Still, Frontier usually takes a method just like fellow ultra-low-cost service Spirit, providing a stripped-down, bare-bones product at a low value whereas competing instantly towards legacy carriers. This differs from different airways like Breeze Airways that favor to keep away from direct competitors by working between metropolis pairs with no present nonstop service.
However, the technique of competing with no-frills and low fares has been hit arduous in current years, because the legacy airways have launched and fine-tuned their very own primary economic system choices. In response, finances carriers, together with Frontier, have taken a web page out of the legacies’ guide, providing extra choices and companies.
For occasion Frontier permits passengers to pay to dam center seats in their rows, giving them more room, together with additional legroom. The airline additionally just lately introduced that it’ll start providing first-class seats later this yr. Spirit — which Frontier has expressed curiosity in buying — is shaking up its providing with new segmented fares and cabins.
Time will inform whether or not the new routes work for Frontier, although we seemingly will not have to attend very lengthy: Frontier is known for pulling new routes nearly as shortly because it launches them, preferring to learn preliminary market indicators and reduce its losses as a substitute of taking time to see if a new market can develop.
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