Another day, one other devaluation. Hilton Honors has raised the value of its highest-end properties to as much as 200,000 factors per night time for the standard room. Previously, Hilton customary award nights topped out at 150,000 factors per night time. This is the second Hilton Honors devaluation we have seen previously six months, with choose properties rising in worth final December.
This change impacts high-end properties like Waldorf Astoria Maldives Ithaafushi, the place we now see 200,000-point nights when customary award nights can be found. These nights used to value 150,000 factors per night time, representing a greater than 30% improve in award pricing at Hilton’s most sought-after properties.
This is not the one property that has gotten costlier. Other high-end properties, together with Mexico’s Waldorf Astoria Los Cabos Pedregal, which rose from 140,000 factors per night time to 190,000 factors per night time, have additionally jumped up in worth.
Meanwhile, customary room rewards at the South Bank in Turks and Caicos have risen from 130,000 factors per night time to 180,000 factors per night time, based on DansDeals.
“Similar to how our hotels adjust their room rates based on supply and demand, we routinely monitor and occasionally adjust Hilton Honors reward pricing to more closely correlate to market demand. The Hilton Honors program continues to offer incredible value, flexibility and choice to our most loyal guests,” a Hilton spokesperson instructed TPG by e mail.
We’re additionally seeing Hilton add extra dynamic pricing to straightforward room rewards. For instance, at Zemi Beach House in Anguilla, customary room charges vary between 110,000 and 130,000 factors per night time on some dates. This vary alerts that Hilton may very well be transferring towards a extra dynamic pricing mannequin for traditional rewards — beforehand, this variance was largely reserved for premium room rewards.
We’re seeing the identical at Oceana Santa Monica, the place customary room charges now vary between 105,000 and 110,000 factors per night time.
On the intense facet, Hilton nonetheless presents methods to get extra worth out of your factors. For instance, the fifth-night-free profit offered to Hilton elite members has remained in place, that means you successfully get one-fifth of your five-night stays at no cost. You can earn Hilton elite standing simply with Hilton’s suite of cobranded bank cards, every providing some stage of elite standing.
Likewise, the free night time certificates that include choose Hilton American Express playing cards stay uncapped, that means you possibly can nonetheless use them for traditional night time rewards at many of those properties.
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Bottom line
These modifications ought to function a reminder that reasonably than sit in your factors for years, it’s best to “earn and burn” them — in spite of everything, identical to foreign money, award costs often solely inflate over time. Chances are, your factors won’t ever be extra precious than they’re proper now.
